There's a ton of information about social media for business available today, and the advice is wide and varied. You'll find training on everything from "128 Ways To Get More Twitter Followers" to "Hug Your Customers With Facebook".

Although it's good to get advice about social media, it's better to get good advice that's based on experience from years of social media successes and failures. The Social Media Boot Camp will be an engaging, intensive, and detailed explanation of social media marketing strategy and tactics. The primary goal is for everyone to walk away with a clear idea of how social media fits into his or her own business. By the end of the day attendees will have identified a specific social media strategy that works for them with the tactics that will help them carry out their plans.

Two experienced marketers will lead this program. Bill Seaver, founder of Nashville-based MicroExplosion Media, has been a full-time social media consultant since January, 2007. During the last three years, he's helped companies across the country understand how to use social media to increase their brands and bottom lines. Chuck Morris, founder of Morris Creative Group, has over twenty years of experience in graphic design, publishing, public relations, marketing, branding, and advertising.

Social Media Boot Camp Schedule

7:30 - Registration
8:00 - Info/Intros
8:05 - Thinking Like A Social Media Marketer: Why How You Think Really Matters More Than What You Do
9:15 - Break
9:30 - Being A Social Media Marketer: Everything You Should Be Doing (And A Few You Shouldn't)
10:45 - Break
11:00 - Succeeding As A Social Media Marketer: Growing Your Business and Protecting Your Brand In The Social Economy
Noon – Dismiss

Cost

The cost for the Boot Camp will be $150 per participant. Registration will be limited to the first 50 people. Checks must be made out to “Family Business Institute of East Tennessee” and sent to: 608 Mabry Hood Road, Suite 202-1, Knoxville, TN 37932. Deadline for registration is Monday, March 22, 2010.

For more information you
may contact:

Ed Seaver, Executive Director
(865) 386-6248

Location Details

The Offices at Water’s Edge
608 Mabry Hood Road
Knoxville, Tennessee 37922

Directions: Take Pellissippi Parkway toward Oak Ridge and exit at Dutchtown Road. At the light cross over Dutchtown Road onto Sherrill Blvd, and go approximately ¾ of a mile. Turn left onto Mabry Hood Road. The Offices at Water’s Edge are located on your right (Building #608).